OBID Team

Shawn Fertitta, with over 35 years of experience in placemaking, has been a vital part of the Oakland community for more than a decade, previously serving as the Oakland Business Improvements District’s Director of Public Realm Experience and as the Director of Visitor Experience for the Pittsburgh Parks Conservancy. His work spans diverse locations such as Williamsburg, Nashville, New York City, Portugal, and Japan. Shawn's expertise in visitor experience, operational planning, and community engagement will be invaluable in his role as OBID’s Interim Executive Director. He is honored to lead efforts in creating a welcoming and dynamic environment for all who live, work, and visit.

Kelly McBroom has served as the Oakland Business Improvement District Board President and brings over 30 years of experience as an Assistant Vice President for Dollar Bank. With her deep operational expertise and a strong passion for community engagement, Kelly is a valuable addition to the OBID team as the new Director of Operations. Her unwavering commitment to Oakland is evident, and she is thrilled to join OBID full-time to support and serve the people and businesses that make this community so special.

Block By Block, a nationally recognized contractor, provides cleaning and maintenance services for the District. Our crew works seven days per week to ensure that the commercial corridor remains free of litter and debris. We collect more than 24,000 pounds of trash annually!

Of course, litter removal is just the first step in creating an attractive streetscape. Our crew also removes weeds, graffiti, illegal flyers, stickers and staples from our infrastructure. During the fall season, the crew also ensures that the leaf buildup is removed along with the typical litter and debris. The crew also uses a hot-water pressure washer to remove gum, grease, dirt and grime from all of our district’s sidewalks to give our district a special shine.